MAXIMIZE Your Business Profits - Week #9 (Leads and Sales Programs and Methods - Part 1)

Welcome to TheMaxProfit's 40 Weeks to MAXIMIZE your business ANY business's profits!


This week and for the next 31 weeks, we will take apart your business and work on each part in 3 week blocks. In each 3 week block we will IDENTIFY, ANALYZE and then IMPLEMENT changes to make in each part of your business that WILL yield results GUARANTEED!!

If you participate and follow along each week, applying small changes and tweaks to your business model/operations, you will see BIG results in increased profits for your business. Even if you can - or only choose to try one or two of the 3 weeks blocks, you will see positive results GUARANTEED!

We will be analyzing the following areas of your business:

1. INCOME / REVENUE streams
2. PRICES / COST of product
3. SALES / LEADS programs and methods
4. What your Business OWNS and how to maximize that
5. What your Business OWES and how to minimize that
6. MARKETING
7. EXPENSES - Facilities and other costs and how to minimize those
8. PRODUCTION and OPERATIONS
9. HUMAN capital - how to  minimize the cost of Payroll and Managing Employees/Contractors

TODAY! We will work on IDENTIFYING your Leads and Sales Programs and Methods. NEXT week we will ANALYZE each item that you have identified, the FOLLOWING week we will talk about how to IMPLEMENT changes needed for you to Maximize YOUR business's profits.


This week's topic LEADS and SALES PROGRAMS and METHODS involves HOW and WHERE your business obtains its leads, how your SALES PROGRAM works and what METHODS are used by your company to secure your revenue. We will also talk about making small changes to your methods or programs in order to MAXIMIZE your business profit!

No matter what "type" of business you have, taking apart piece by piece, your leads and sales program/methods looking is not complicated.

IN THE NEXT WEEK: Spend about one hour the first time you sit down, and get a general overview of all of each of the parts below. After that, spend 30 minutes to an hour each of the three items below, carefully identifying all the parts and sub-parts of each.

LEADS: Every business has "leads" or "sources" of clients or sales. Is your business doing targeted marketing and focusing on a certain client base? Or does your business depend upon retail traffic and your product or service is wanted by the general population? Finally, does your business depend on "accounts" with one or more wholesale or retail businesses? Go back and utilize your LIST that you made for the income and revenue streams in Week #2! List each of the revenue streams and write down WHERE the leads come from in order to grow or maintain each revenue stream. Many businesses have more than one "place" to obtain leads.

SALES METHODS:  Write a paragraph for each METHOD your business uses to make a sale. Once again, utilize the LIST that you made in Week #2. Answer the question for each REVENUE SOURCE - "what METHOD or METHODS are used to make a sale for that product or service?"

SALES PROGRAMS: Describe in detail each PROGRAM or SYSTEM your business uses on a regular basis to sell and deliver your product(s) or service(s). Be sure to include all the parts of each program or system and each player in that part. One suggestion would be to "MAP" out (use a flow chart or similar tool) what happens from the time a LEAD is obtained and each activity that happens and WHO is involved in each part all the way until the DELIVERY of the product or service to the customer/client.

Remember: This week we are IDENTIFYING your Leads and Sales Programs and Methods, meaning HOW your business obtains leads, WHAT happens to them, HOW are sales made, what METHODS of sales are used and is there a PROGRAM in place that is followed? This is also an exercise to identify OTHER lead sources and what actual SYSTEMS are in place.  NEXT week we will work on how to ANALYZE what you IDENTIFY in the next week. 

If you would like to speak to one of our consultants to brainstorm some possible changes in the sales program or structure for your business - visit our website and fill out a contact form we would be glad to help! www.TheMaxProfit.com

Looking forward to next week and the 31 weeks to follow and getting to know some of you while helping your solve some of your biggest questions/puzzles.

Check out our website at:  www.TheMaxProfit.com  and if you need help with your business, fill out a contact form and one of our consultants will contact you. You can also give me a call or a text directly at 360-490-7045.

Have a great weekend!

Renee Johnston
CEO
The Max Profit
Business Services Group